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As a lawyer, you know how important it is to keep in touch with your clients and reach out to potential new clients. However, you might be using outdated methods to connect with those who need your services. That’s where an ultimate guide to text messaging for law firms can help.
At Legal Conversion Center, we aim to provide the marketing and intake services your firm needs to reach more people and grow your business. Our web response call center for lawyers can provide the information and assistance you need to generate leads and sign new clients in the age of short message service (SMS) communication.
Benefits of Text Messaging for Law Firms
SMS marketing and communication can bring incredible advantages to your firm. Utilizing text messaging to connect with current and prospective clients can help your legal team enjoy the following benefits:
Foster a Client-Focused Experience
In recent years, texting has become a staple of normal life. Therefore, your clients will feel like their cases are being prioritized if you provide them with regular updates via text message.
Using SMS to connect with your clients will create a personalized and efficient experience, making them more likely to recommend your services or work with you again in the future.
Save Time
Text messaging allows you to communicate with clients anywhere at any time. That means you don’t have to find time to call or email a client to notify them about case updates. Sending a text is much quicker than placing a call or deciding on the perfect wording for an email.
Following our guide to text messaging for law firms can help your firm boost efficiency save money. That savings can be put towards representing clients and winning cases.
Increase Leads
Offering text messaging options to prospective clients is highly likely to boost your leads and conversions. The convenience and immediacy of texting automatically makes potential clients more attracted to your firm than those who rely on emails or phone calls.
When a potential client gets an immediate response directly to their personal cell phone, they feel more valued than when they fill out an online contact form. Utilizing text messaging for your law firm can make you more appealing to consumers.
Ethics Guide for Law Firm Text Messaging
While there are many benefits to law firm text messaging, it is important to consider ethics when using this form of communication. One of the most well-known ethical standards that applies to law firms is lawyer-client privilege. Essentially, attorney-client privilege means that your communications with clients should be kept confidential.
It is important to note that just because texting with your clients is more convenient, and even casual, you must still uphold the attorney-client privilege. To do so, you will want to work with a 24/7 web response service that is committed to keeping communications private and secure.
A call and text messaging service tailored for law firms can offer guidance on text messaging ethics and ensure all communications are compliant with the standards and laws that attorneys must uphold.
Types of Text Messaging Your Law Firm Can Use to Connect With Clients
There are two main types of SMS communication you can use to keep current clients in the loop and reach out to potential clients. Both types of texting have unique advantages. Familiarizing yourself with text messaging for law firms can help you decide which of the following types of SMS communication are best for your team:
Automated
Automated texting involves sending pre-written messages to clients to remind them about meetings or deadlines and provide them with information regarding their cases. Automated messages can help you save time and keep your clients in the loop.
Non-Automated
Non-automated texting, or two-way texting, occurs when you or a team member communicate with a client using personalized responses. This form of texting can help you address your client’s questions and allow you to convey detailed information to the individuals you are representing.
A Legal Intake Service Can Be the Ultimate Guide for Law Firm Text Messaging
Text messaging can help you communicate more efficiently and effectively with client. Hiring a legal intake service is the best way to take advantage of SMS communication to the fullest extent.
Hiring a dedicated legal intake and web response service, such as Legal Conversion Center, can give you the tools and resources you need to use text messaging to your firm’s advantage. In addition to handling your SMS communications, an intake service can also provide help in the following areas:
- Mass tort intake
- Customized intakes
- Contract acquisition
- Case management integration
- Spanish support intake
- And more
Learn More About the Benefits Text Messaging Can Bring to Your Law Firm
As an attorney, your goal is to offer high-quality services to as many clients as possible. Unfortunately, putting effort into generating leads and signing new clients can take up a lot of time that would be better spent filing claims and advocating on behalf of the clients you are already working with.
The good news is that you can outsource your firm’s text messaging, and a number of other processes, to a legal intake service. At Legal Conversion Center, we are eager to help your firm connect with a wider audience of potential clients.
Contact us today to learn more about the tips covered in our guide to text messaging for law firms. We are happy to discuss your firm’s needs and goals.