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There are two types of call transfers – a cold transfer and a warm transfer. A cold transfer occurs when a call is transferred from one person to another without any introduction or information sharing. A warm transfer occurs when a call is transferred after a brief introduction and information sharing between the original agent …

We often hear that first impressions matter, and that is particularly true in the legal industry. The first impression that a potential client has about a law firm can sway their decision to hire that firm or look elsewhere. Part of making a great first impression is having a client intake form that speaks to …

If you are looking to boost conversions and revenue at your law firm, your intake team must possess the right skills and qualities to turn leads into clients. Some skills can be achieved through training and experience, and others are more inherent to the individual. At Legal Conversion Center, we have learned to look for …

Whether we like it or not, a lot of business happens online. In fact, many law firms find that the majority of their leads come from online sources like their website, Google, or contact form. An unfortunate reality is that if your law firm is not set up to convert leads, you may actually lose qualified potential clients. Getting leads is just the first step to growing your law practice. Once you have leads, you need to convert them into paying clients. The key to doing this is using …