Generating a legal lead is only the beginning of the journey a potential new client (PNC) will take with your firm. Before an attorney can determine whether a potential client is a fit for the firm, someone has to gather the right information, understand the firm’s criteria, and organize the facts in a way that … Read More
Every law firm wants more qualified leads. Leads inquiring about your services are the backbone of growing your firm. Most firms invest heavily in various marketing initiatives to generate them. But generating a lead is only the beginning. What happens next determines whether that marketing investment turns into a signed client, or a missed opportunity. … Read More
You may think a legal intake specialist is someone who answers the phone and takes messages. While that is somewhat true, that description barely scratches the surface. At Legal Conversion Center (LCC), our legal intake specialists serve as the first point of contact between a prospective client and your law firm. They don’t simply answer … Read More
Ask most attorneys where the client experience begins, and you’ll probably hear one of two answers. “The first consultation” or “When we take the case.” At Legal Conversion Center (LCC), we’ve learned something different. The client experience begins long before an attorney ever reviews the case. The client experience really begins the moment a prospective … Read More
If you have ever wondered whether your firm’s intake process is helping your growth (or quietly holding it back)? If so, you’re not alone. I’ve spoken with countless attorneys who believed they had a marketing problem, when in reality, they had an intake problem. The truth is, not all intake services are created equal. Some … Read More
Law firms often have marketing teams that help them generate leads. But once the phone rings or a contact form is submitted, firms often stop measuring the important metrics that matter. They know how many leads they generated and how many calls they received. But they don’t typically know how effectively those leads move through … Read More
Every phone call to your law firm represents an opportunity. Sometimes it’s a prospective client searching for legal guidance after an accident. Other times it’s an existing client needing reassurance. And sometimes it’s a referral from another attorney, or someone who simply wants to know if your firm can help. What happens next is what … Read More
Intake is one of the most important functions of a successful law firm. It is the first interaction a potential client has with your firm, and it can determine whether that lead ultimately becomes a signed case. As firms grow, they face an important question: Should intake remain entirely in-house, or should they partner with … Read More
Personal injury law firms have never had more opportunities to connect with potential leads. With digital advertising, SEO, referrals, television, radio and social media, firms are investing significant resources into attracting potential new clients. Unfortunately, despite marketing efforts, many firms struggle with a significant problem: They are losing qualified leads during intake. At Legal Conversion … Read More
