If your firm is like the hundreds I’ve worked with over the years, you invest heavily in marketing. You likely invest in some combination of digital advertising, television campaigns, SEO, social media, referrals, and other lead generation efforts. But if a prospective client calls after hours, on a weekend, or during a busy period and … Read More
If you have ever wondered whether your firm’s intake process is helping your growth (or quietly holding it back)? If so, you’re not alone. I’ve spoken with countless attorneys who believed they had a marketing problem, when in reality, they had an intake problem. The truth is, not all intake services are created equal. Some … Read More
When most intake teams think about lead qualification, they picture a checklist. Was the injury recent? Is there insurance? Has the caller hired another attorney? Do they meet the firm’s case criteria? While those questions matter, effective lead qualification is about much more than gathering generic information. It’s really about guiding conversations, identifying opportunities, and … Read More
Does your intake process end too soon? Let’s think about intake – a prospective client calls and someone answers. Next, the case is qualified and sent to an attorney for review. Finally, the firm and client decide to move forward. Mission accomplished…right? Not quite. Until a retainer agreement is signed, a prospective client is still … Read More
One of the questions I hear most often from law firms is, “We’re about to launch a major marketing campaign. How do we make sure we don’t miss opportunities?” It’s a great question, because here’s the reality: Launching a successful marketing campaign is exciting. Handling the response is where things get complicated. Whether you’re investing … Read More
Law firms often have marketing teams that help them generate leads. But once the phone rings or a contact form is submitted, firms often stop measuring the important metrics that matter. They know how many leads they generated and how many calls they received. But they don’t typically know how effectively those leads move through … Read More
When people think about attorney burnout, they often picture long hours behind a desk, a messy suit and crooked tie, demanding clients, court deadlines, and overflowing caseloads. Those challenges are certainly real. But there’s another contributor that doesn’t receive nearly enough attention: Intake chaos. Missed calls, incomplete intake notes, and constant interruptions create chaos for … Read More
Every law firm wants more leads. That’s how you grow! But here’s a question that’s worth asking before you increase your marketing budget: What if you already have enough leads? This might sound counterintuitive, but during my time at LCC, I’ve seen the proof that many firms don’t have a lead generation problem, they have … Read More
Every phone call to your law firm represents an opportunity. Sometimes it’s a prospective client searching for legal guidance after an accident. Other times it’s an existing client needing reassurance. And sometimes it’s a referral from another attorney, or someone who simply wants to know if your firm can help. What happens next is what … Read More
