If your firm is like the hundreds I’ve worked with over the years, you invest heavily in marketing. You likely invest in some combination of digital advertising, television campaigns, SEO, social media, referrals, and other lead generation efforts. But if a prospective client calls after hours, on a weekend, or during a busy period and … Read More
If you have ever wondered whether your firm’s intake process is helping your growth (or quietly holding it back)? If so, you’re not alone. I’ve spoken with countless attorneys who believed they had a marketing problem, when in reality, they had an intake problem. The truth is, not all intake services are created equal. Some … Read More
When most intake teams think about lead qualification, they picture a checklist. Was the injury recent? Is there insurance? Has the caller hired another attorney? Do they meet the firm’s case criteria? While those questions matter, effective lead qualification is about much more than gathering generic information. It’s really about guiding conversations, identifying opportunities, and … Read More
One of the questions I hear most often from law firms is, “We’re about to launch a major marketing campaign. How do we make sure we don’t miss opportunities?” It’s a great question, because here’s the reality: Launching a successful marketing campaign is exciting. Handling the response is where things get complicated. Whether you’re investing … Read More
Law firms often have marketing teams that help them generate leads. But once the phone rings or a contact form is submitted, firms often stop measuring the important metrics that matter. They know how many leads they generated and how many calls they received. But they don’t typically know how effectively those leads move through … Read More
When people think about attorney burnout, they often picture long hours behind a desk, a messy suit and crooked tie, demanding clients, court deadlines, and overflowing caseloads. Those challenges are certainly real. But there’s another contributor that doesn’t receive nearly enough attention: Intake chaos. Missed calls, incomplete intake notes, and constant interruptions create chaos for … Read More
Every law firm wants more leads. That’s how you grow! But here’s a question that’s worth asking before you increase your marketing budget: What if you already have enough leads? This might sound counterintuitive, but during my time at LCC, I’ve seen the proof that many firms don’t have a lead generation problem, they have … Read More
Part of marketing in the legal industry is optimizing websites, improving search rankings, attending conferences, and building referral networks. All of these work toward the same goal: generating more inquiries. But what happens after the phone rings? It’s a question that doesn’t always receive the attention it really deserves. Marketing creates opportunity, while intake captures … Read More
Law firms spend a lot of money generating leads. They invest in SEO, paid advertising, referrals, conferences, and mass tort campaigns all with the goal of making the phone ring. Unfortunately, many firms focus on lead generation and overlook the system responsible for converting those leads into clients. At Legal Conversion Center (LCC), we’ve learned … Read More
Intake is one of the most important functions of a successful law firm. It is the first interaction a potential client has with your firm, and it can determine whether that lead ultimately becomes a signed case. As firms grow, they face an important question: Should intake remain entirely in-house, or should they partner with … Read More
