Law firms spend a lot of money generating leads. They invest in SEO, paid advertising, referrals, conferences, and mass tort campaigns all with the goal of making the phone ring. Unfortunately, many firms focus on lead generation and overlook the system responsible for converting those leads into clients. At Legal Conversion Center (LCC), we’ve learned … Read More
Lead qualification for law firms doesn’t start when an attorney reviews a potential case. It starts with intake. At Legal Conversion Center (LCC), we’ve found that many firms struggling with lead quality don’t actually have a qualification problem. What they have is an intake problem. Inconsistent qualification, incomplete information, delayed follow-up, and disorganized workflows prevent … Read More
Personal injury law firms have never had more opportunities to connect with potential leads. With digital advertising, SEO, referrals, television, radio and social media, firms are investing significant resources into attracting potential new clients. Unfortunately, despite marketing efforts, many firms struggle with a significant problem: They are losing qualified leads during intake. At Legal Conversion … Read More
